“Where’s the beef?”

From: 80’s Wendy’s commercial

Genre: Television

Who said it?: Old Lady/Clara Peller

The story behind the quote: The quote comes from a successful series of commercials made by Wendy’s. The reason why these ads were so successful was because people still remember its slogan.

The first ad shows three elderly ladies marveling at the size of the “fluffy” bun offered by Wendy’s competitors. However, after taking the top bun off, we actually see that the size of the hamburger patty is very small. While two of the ladies keep their mouth shut, the third old lady (Clara Peller) disgruntledly delivers the quote, which has become some sort of a catchphrase for her.

Geek wisdom: Like in the commercial, the bun may make the burger look big. But in reality, since the meat patty isn’t that big, you’re actually being shortchanged. Unfortunately, it’s easy to be fooled by appearances. In fact, sometimes, we only concern ourselves with appearances.

People these days are more concerned style over substance. We tend to forget that substance is definitely more important than superficial features.