Tag: luke wilson

“Welcome to Costco, I love you.”

From: Idiocracy

Genre: Movies

Who said it?: Random Costco greeter

The story behind the quote: This week’s quote comes from the 2006 science-fiction comedy, Idiocracy. Directed and co-written by Beavis and Butt-Head creator Mike Judge, Idiocracy is a satire about how anti-intellectualism is taking over the world in today’s times. The film focuses on Joe Bauers (played by Luke Wilson) who was put in suspended animation and revived in the far future. Unfortunately, while he was frozen, the world’s population has gotten severely dumber. While Joe is generally of average intelligence, the situation makes him the smartest person in the world.

The quote comes early in the film. Joe goes to Costco, which has become a bigger mecca for shopping than it is today, in an attempt to find a time machine so he can get back to his own time. When they enter, the run across the typical Costco greeter but his greeting just seems odd…

Geek wisdom: Words aren’t just words. Just saying the words doesn’t mean you actually mean what they say. Saying “I love you” may seem like a heartful greeting but, without the emotional connection, these words are worthless. If you don’t really mean it, then whatever you say is meaningless.

“Brawndo has what plants crave. It’s got electrolytes.”

From: Idiocracy

Genre: Movies

Who said it?: The population of the future!

The story behind the quote: Although he became popular due to his animated outings like Beavis and Butt-head and King of the Hill, Mike Judge has actually achieved a modicum of success from his live-action films. One of those films is the 2006 cult hit, Idiocracy.

In the film, Corporal “Average” Joe Bauers (played by Luke Wilson) becomes a guinea pig for a suspended animation experiment. However, the experiment is forgotten and “Average” Joe wakes up 500 years in the future to a world that has evolved in such a way that intellectualism is scoffed at, leading to the world’s population to be of less than average intelligence, making “Average” Joe the smartest man on the planet.

The quote comes from the middle of the film. Joe advises that, instead of using the energy drink Brawndo, to irrigate the world’s failing crops, they should just use water instead. However, the cabinet just can’t see why ordinary water would be better than Brawndo…

Geek wisdom: It may seem sad, but there are some people that do emulate the future population featured in Idiocracy. These are the same people that only assure what they’ve been told is correct without even checking if its true or not. They blindly follow what they’ve been told because it sounds good but it might not actually be. People sometimes have to think about things rather than just accepting them.